VALORANT AT BERKELEY
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CAL VALORANT
role
President and Co-founder
january 2023 - present
CAL VALORANT Socials Lead
august 2022 - january 2023
brand design
logo
I reinvented the CAL VALORANT brand image using imagery and details from both VALORANT and Berkeley itself. On the right, I added a golden bear (for the UC Berkeley mascot) with the Campanile in the background (a famous landmark of the UC Berkeley campus). On the left, I used the official VALORANT fond to write CAL VALORANT and added the VALORANT symbol in the background. All of this was done keeping true to the UC Berkeley branding as well via the colors of the logo.
LANs and Sponsored Events
As president, I created, launched, and executed multiple in-person events with various high-profile sponsors like Red Bull and CORSAIR. Here's a short video with some of the work I have accomplished thus far, including hosting events at the CORSAIR HQ three times in a row (Fall '23, Spring '24, Fall '24).
In Fall 2023, I casted on CORSAIR’s official Twitch stream, bringing in a consistent average of 250 viewers and peaking at 2,160 viewers. The right two photos showcase me as I casted live.
As a prominent collegiate gaming leader, I have also been invited to events like the Red Bull Gaming Summit. On October 4, Red Bull gathered 30 of the top future leaders in gaming for a day of expert panels, Q&A sessions, and industry networking at the Red Bull Gaming Hub San Jose in Guildhouse (see left two photos).
graphic design
I create and facilitate all media content that is used to promote our Registered Student Organization (RSO), including video, graphics, and copy. I lead a team dedicated to promoting various events, sponsored and internal, as well as our intramural league.
Here are some examples of original graphics I've made.
social posts
I create and review all the content that is published on all our social channels. Here are some examples throughout my time as President and Co-founder.
red bull campus clutch
promotional video
Our Division 1 VALORANT Team qualified for the Red Bull Campus Clutch in San Jose, so we made a highlight reel featuring interviews from players and real in-game footage. I was in charge of all advertising of the event, including social posts (Instagram posts/stories, Twitter). I also helped with shooting and editing the video.
intramural league
To increase hype surrounding our second iteration of the intramural league, we released an announcement video for the Spring 2023 IMs using clips from the Fall 2022 IM streams, increasing word of mouth and ultimately garnering us a total of 90 participants in the Spring semester.
In addition to creating promotional graphics, I compiled stats using player reports of their intramural games to find patterns in intramural gameplay. I turned these stats into eye-catching posts to interest both participants of the league and others who might want to join.
player cards
In the Fall '22 and Spring '23 intramurals, I started creating trading card-like posters for each member of the winning team.
Each poster has customized stats featuring their progress within the league as well as their position, team name, gamer tag, and main agent. I also had each player send me their signature so it would feel like an actual trading card.
In Fall 2022, we had 3 winners, so I made a total of 15 cards. In Spring 2023, I made 5 for Team Araxys (depicted below).
