What did I do?
Because of COVID-19, we also had to invent a new way to deliver the newsmagazine to all Carlmont students while adhering to quarantine guidelines.
This new way of publishing and distributing the Highlander required donations, and to raise awareness of the final double-issue, I put together a promotional package.
I utilized our social media platforms to post teasers for the upcoming release of the newsmagazine, as well as implement advertising techniques asking for donations to help offset the distribution cost.
I regularly posted notices to all our social media accounts explaining the financial situation to our followers. I also included a link for people to donate to if they were able and willing to support us. As a result, donations to our journalism program increased drastically.
Newsmagazine
Promotional Package
On our Instagram, Snapchat, and Facebook stories, I posted teaser graphics weekly to build awareness for the upcoming delivery.
I interviewed the two Highlander Editors-in-Chief and posted their statements on the final issue to all 4 of our social media platforms (Facebook, Instagram, Twitter, Snapchat).
Emma Romanowsky comments on what she's most excited for in the final issue. Nisha Marino comments on how the process of creating the double issue was affected due to COVID-19.
Results
We reached and surpassed our donation goal by raising over $4000 from our community in order to fund the publishing of our final issue.
As a result, we will be able to send a copy of the issue to every Carlmont student's household and use the donations we garnered for future endeavors to strengthen our journalism program.
In addition, we saw an increase in engagement with our social media platforms as well as more interest in the Highlander.